Brand Platform: Video, Social, Campaign Playbook, Website
ACD / Senior Copywriter

Building off the success of our launch of UE Fits (scroll a bit down to take a look at a slice of that work), Logitech asked us back to help bring their products together under a single branded umbrella. Our platform: Shaped to You. It’s descriptive of the tech—custom fit audio—and it’s also a north star. Everything in their portfolio should not only be shaped to your unique earprint, but shaped to your life.

‘Shaped to You’ touched everything: from the mass consumer product Fits, all the way up to UE’s pro line of in-ear monitors. We created a host of marketing assets, a brand book, and revamped the messaging across their website.

Two pillars of Fits: they never fall out (great for activity) and they are insanely comfortable. To differentiate from the more luxe and pro products, we wanted to make Fits feel fun, irreverent and capture the spirit of people being unique as their own earprints. We also composed an original song for the spot, and it rocks.

ACD / Senior Copywriter
Product launch: Brand Guidelines, Launch Video, Social and Web Assets

This was the launch that started our work with UE. They had a product so new, every piece of the process was exciting to work on. The tech: an at home ear molding process that fit earbuds to the exact shape of your inner ear. The result was the most comfortable earbud, that never fell out and amazing sound.

We worked with the team at Logitech on everything to launch this product. We named it (Fits), created a launch video, a brand book, a host of assets, coined a sticky term for the new tech (Lightform) and came back the next year for a new social campaign.