ESPN + NBA
’The Official Holiday of the NBA
360 Campaign: Broadcast TV, Social, Partner Integrations and Activations
Senior Copywriter / Strategist
The NBA on ESPN had been trying to own Christmas Day since 2008, but the NFL was still considered the sport to watch. To recapture Christmas, we had Santa announce a bold announce to rebrand Christmas as XMAS: The Official Holiday of the NBA. To get the word out, he gave some of the NBA’s biggest stars a one of a kind platform: his lap. Our Santa was everywhere; broadcast, social, ESPN in show appearances, music videos, etc.
Case Study
TV Spots
Despite some last minute cancellations and…interesting personalities, we captured a mountain of content with NBA stars.
Social
Again, a mountain of content: ESPN wanted Santa everywhere. This is a small sliver of the weirdness we were able to capture and repackage in post.